We're Challenging South Africa to challenge themselves
What started as a personal challenge in an effort to add a cookie to the cookie jar, as Goggins likes to say, has exploded into an annual opportunity for men and women from across the country to get together, have fun, build relationships and put their minds and body to the test.
"Our goal is to push people past their comfort zone to show them what they're capable of."
Drew Birch
Our mission is to facilitate an opportunity for fun, community and a very personal show of strength that encourages participants to live out the fullness of their potential throughout the rest of the year.
- Gather your crew, support one another
- Choose your accommodation options
- Train and prepare
- STAY HARD
Growth into a “have-to-join” event that stands shoulder to shoulder with the biggest events on the South African endurance circuit known for quality, difficulty and fun.